Let me take you back to Year 7 English. Miss Athanasi shares the brief on the overhead projector: Write what you think an average day in 2047 looks like for you.
12 year old me didn’t hesitate for a sec. 😁 I was pirouetting around a kitchen in a pink feather robe whilst bots whipped up breakfast for me and my husband, Justin Timberlake. Life was incredible… Until one of the bots glitched mid-coffee pour and accidentally revealed their plan to take me and Justin hostage that eve.
2 things I took from that English lesson.
- I can deffoes predict the future because AI and bots are one glitch away from world domination.
- I can do so much better than Justin Timberlake.
Now – what does any of this have to do with your content and storytelling efforts?
Before I get into it, let me remind you who I am and why my insights are worth your time!
👋 I’m Danyel, founder of Reign Virtual PA Services. I’m the creative mind and operational backbone who helps founders just like you bring ideas to life, build the systems and processes that keep everything moving, and tell emotionally intelligent brand stories that actually connect. With over 6 years of experience partnering with health and wellness pros, neurodivergent specialists, coaches and financial experts – I know what it takes to make a biz run smoothly and how to ensure the amazing person behind your brand is at the heart of everything you put out into the world. 🙌
Enough about me. Let’s talk about how you can use storytelling to build trust and attract the clients you actually want.
😕 Can you spot the difference between content that was written with care and content that was just generated?
I can spot AI-lifted copy in about 2 seconds. It’s stilted, soul-less and icky. No lie, sometimes I feel the urge to shower after reading AI regurgitation. It reminds me of a chat with someone who’s dead behind the eyes. You know the ones, don’t you? Believe me when I say, your audience can feel your energy, or lack of, even from behind their screen.
Are you finding it a struggle to warm to people through their content these days? It’s probs because everything’s starting to read like someone described a human emotion to a machine and the machine did its very best with the information it had. Which, to be fair, it did. That’s not the machine’s fault – that’s your copying and pasting, dammit.😫
Why does this matter so much in the wellness, therapy and coaching space – especially for the people working in men’s mental health?
Coaches and therapists working in men’s & women’s mental health, biz coaching, and every wellness space in between are sitting on some of the most important, urgent and needed conversations happening right now. The potential to reach someone who is really struggling and make them feel seen and understood is huge. So when your content is missing warmth and empathy and is coming across cold, static and clinical – it crushes my soul a little.
😢 And, it’s highly likely that the person who needed to read your post or article scrolled away because they just couldn’t connect with you.
So if AI isn’t the villain, what actually is?
AI is an incredible tool when it’s properly briefed and nurtured. You need to proactively teach it about your voice, your energy, your stories and your client world. If you’re just lifting and pasting its generic first drafts, and expecting it to sound like you, the person who actually cares about their offerings, audience and clients – you cray.😝
The difference between AI content that sounds like you and AI content that sounds like everyone else usually comes down to how you brief it. Most people type a topic and hit go.
Instead, try including the following in your prompt:
👉 I’m a [your role].
👉 I work with [your audience].
👉 My voice is [3 words that describe you].
👉 Here’s a story from my own experience that I want to build this content around: [your actual story]. Write this in my voice, not a generic one.
👉 Always remember to share some behind the scenes musings and thoughts with it so it can learn who you are, and mirror your energy and vibe closer.
Being more intentional with your prompts can change everything! Try to remember that your AI buddy can’t read your mind. And it obviously doesn’t know your personal client stories or your lived expertise – so give it that context every single time and watch what it does with it. It’ll start to feel so much more you, and it’ll ultimately connect your words with your audience on a much deeper level.
What happens when you strip back the AI crutch and rebuild from your actual voice?
A fab wellness coach I work with was showing up consistently and wondering why her content wasn’t connecting the way she knew it could. It was informative, well structured and covered all the right topics. 🤭 But it was limp AF. We stripped back the AI crutch, dug into her actual voice, her real client stories and the way she naturally speaks to the people she supports – and rebuilt everything from there. The difference in her engagement lit up my heart and soul!🙌
Your story, your why, your client wins, and your real life analogies are the content your audience is actually waiting for. Not more stiff, cringey content that was clearly a cut and paste jobbie.
What does your content actually sound like right now – and does it sound like you?
If your content isn’t connecting the way you know it could, let’s change that. Book a free 30 minute consultation with me – no icky sales talk and absolutely no intense follow up newsletters, just a human chat (with a little banter) about where you’re at and how I could support you. 🫶
Not ready for a call yet? No problemo! 💃 Find out more about me and my offerings on my website, or come and connect with me on LinkedIn or on IG where I share marketing and operations tips and insights that’ll help you strengthen your content and strategies. I’m looking forward to learning more about you and your biz journey!
