What do you do when you want to grow your wellness business without compromising your integrity, your energy, or your voice?
Just like financial planners, marketers, and property managers, holistic and wellness practitioners, therapists, and space-holders also want to be more visible online. The difference is, you need to do it in a way that feels grounded, intentional, and real.
I’ve worked with Reiki teachers, bodyworkers, energy therapists, trauma-informed coaches, and no, you’re not all the same, but you do tend to have one thing in common: You want your content to reflect the real you. Not some version of you that sounds like you’ve inhaled an influencer or spat out a sales webinar.
You didn’t choose this work to become a content creator. You chose it because you care. You chose it because…
💛 You’re deeply attuned to the body, to energy, to the unspoken things people carry.
💛 You’ve seen what happens when someone feels safe enough to soften for the first time in years.
💛 Healing is your calling, not just your profession.
But here you are, staring at your blank screen, wondering how to put that into words.
You want to attract the right clients, not just any clients. The ones who respect your work, value your time, and are genuinely ready for the support you offer.
You know visibility matters. But traditional marketing advice often feels off and unaligned to you, right?
It’s always too pushy, too generic, or too disconnected from how you actually work.
This is exactly what this blog is here to explore. Together, we’ll be looking into how you can show up online in a way that honours your values.
But first, why listen to me?
👋 I’m Danyel, founder of Reign Virtual PA Services. I’m a content strategist and copywriter with a first-class creative writing degree, and over a decade of experience helping professionals just like you reclaim their marketing mojo. From financial planners, marketers, to coaches and wellness pros, I specialise in crafting content that actually connects with your audience – think human, engaging, and effective copy.
When your content reflects the depth of your practice, it becomes a powerful part of it.
I’ve seen it time and time again.
Healers, coaches, practitioners and guides, doing profound work behind the scenes, but hesitating to share it out loud. Not because they’re not good at it (they’re brilliant), but because traditional marketing doesn’t fit. It feels off and makes them shrink.
And as someone who spends their days writing content for soul-led business owners, I get it.
Let me tell you a story about a Reiki teacher who didn’t want to market herself…
She came to me with years of wisdom in her hands, but a total resistance to social media.
She wasn’t struggling to get results. Her diary stayed moderately full through word of mouth. But she was tired. Tired of people misunderstanding what she really does. Tired of feeling like she had to prove herself. Tired of trying to write posts that sounded nothing like her, then deleting them.😞
What she wanted was the space to create authenticity, and to connect with people who were already on the path, not ones who needed persuading or educating from scratch.
So we started small.
😌 We talked about the emotional undercurrents of her work. The things her clients often felt but couldn’t name.
😌 We dropped the salesy scripts and centred her voice. Her calm, deliberate rhythm. Her trust in the process.
😌 We shared stories that honoured the quiet transformations she facilitated, moments of stillness, safety, clarity.
And it worked. Not overnight, and not explosively. But steadily and gently.
New enquiries came in from people who had felt something in her words. People who had been watching quietly. People who had said, “I don’t usually comment, but this post really spoke to me.”
That’s what emotionally intelligent content does.
It creates resonance. And from resonance, comes the trust.
🌟 So, how can you build that kind of connection with your content?
Here are five grounded, energetically aligned ways to show up online as a wellness practitioner, without feeling fake, forced, or drained:
- Speak to the afterglow, not just the process
Yes, you hold space. You use somatic tools. You support nervous system regulation. But what do your clients feel when they leave a session with you? Calmer? Clearer? Reconnected? That’s what they’re seeking, and that’s what your content should reflect.
Your audience might not always understand your process, but they do understand what they want to feel: less reactive, more centred, more themselves. Paint those pictures. Speak to the feeling after the session, the moment of realisation, the sense of being reconnected.
- Share reflections, not rehearsed speeches
Your audience doesn’t need you to sound like a TED Talk. They want to hear your thought process, your moments of doubt, your personal learnings. Writing from that place of lived experience invites others to do the same.
Your best content will often come from the ideas you jot in your Notes app mid-walk, or the voice note you ramble into after a brilliant session.
- Honour your natural pace
If posting every day feels like an energy leak, it probably is. Thoughtful, spacious content once or twice a week can build trust far more effectively than daily noise. You don’t need to shout to be heard, you don’t need a sales funnel so complicated it gives you indigestion. You just need to be consistent, intentional, and real. You need to find a rhythm that works for you, and words that sound like you. That’s more than enough.
- Use story as your strongest tool
Stories bypass scepticism and speak directly to the emotional body. Share client breakthroughs (with permission), or those quiet “aha” moments you witness all the time. Show, don’t tell, what your work creates.
You see transformation all the time. In small shifts, in quiet tears, in deep breaths taken for the first time in ages. Share those stories. Let people feel what it’s like to work with you.
- Don’t be afraid to write like you talk
If you wouldn’t say “synergise your wellness goals” out loud, don’t write it. Your audience isn’t scrolling through socials, websites and newsletters hoping to read another wellness cliché, they’re looking for something that feels real, grounded, and human.
Why work with a content specialist who gets it (hi, that’s me)
Being honest, yes, you could do all of this yourself. But between sessions, admin, CPD accreditations, and the occasional nap to restore your own nervous system, do you really want to?
Here’s what I bring to the table:
🙏 Deep listening. I don’t write for you, I write as you. I get to know your language, your rhythm, and your way of thinking. Then I translate that into content that speaks to the people you most want to reach.
🙏 I build content plans that make space for your intuition and flow. Yes, I’ll give you structure, but it’ll never come at the cost of your values.
🙏 I specialise in working with thoughtful, heart-led professionals who want to build trust, not chase trends. For me, it’s always connection-first copy.
Together, we’ll map a realistic plan for your content that fits around your real life and the real you, whether that’s blogs, newsletters, or showing up on social media with less dread and more clarity.
😊 My work sits somewhere between storytelling, strategy, and soul. I help business owners like you get your message out into the world, without selling your soul or sacrificing your energy. Whether we’re mapping a content plan, co-creating your newsletter strategy, or I’m ghostwriting your blogs entirely, my approach is always collaborative, respectful, and tailored to you.
🙅♀️ This isn’t about generic templates or soulless captions. It’s about building trust, and sharing truth. And letting your future clients feel the power of your work, before they even walk through the door.
So, if you’re ready to create content that mirrors the depth of your work, let’s talk.
📆 Book a free 30 minute consultation and we’ll chat about how to build a marketing plan that actually feels good to stick to.
No pushy sales pitches. Just a grounded conversation about how to support your growth, with words that feel like you.
Not quite ready? That’s absolutely fine.
💃 Connect with me on LI or IG for more insight, honesty, and the occasional rant about robotic copy. Let’s make your content feel like home.
