Let’s be honest, most business newsletters are about as thrilling as watching paint dry, right? Or worse, they read like someone’s just copy and pasted a corporate brochure into an email. You know the ones, long-winded, jargon-heavy, and so dull they make tax returns look fun.
Newsletters don’t have to be boring. In fact, when done right, they can be one of your most powerful marketing tools. What’s the secret ingredient every awesome newsletter contains? Powerful storytelling. People don’t engage with faceless corporations, they engage with people, emotions, and relatable experiences.
Before we dive into how to turn your newsletters from forgettable to unmissable, here’s a quick intro for those who don’t know me.
👋 I’m Danyel, founder of Reign Virtual PA Services. I’m a VA and Copywriter with over a decade of experience helping professionals just like you reclaim their marketing mojo. From financial planners to coaches and wellness pros, I specialise in crafting content that actually connects with your audience – think human, engaging, and effective copy.
Okay, enough about me. Let’s talk about you, and how to make sure your newsletters don’t end up in the trash folder.
One of the biggest problems with most newsletters is…
They often sound like they were written by a compliance officer who’s allergic to personality. If you want people to actually read (and enjoy!) your emails, you need to make them feel like a conversation, not a lecture.
My top recommendation when it comes to crafting powerful newsletters is to naturally explain your insights.
Remember when you were at school and you’d end up totally switching off the minute the teacher would begin droning on about facts and figures. Same! So, why would you make your newsletters impact your audience the same way?
Reframe your strategy by imagining you’re telling a client a story over coffee. This’ll help you to drop the overly polished, robotic tone and begin writing like you actually speak.
Does your newsletter have a point (and can people find it quickly)?
It’s no secret that most of us skim through everything we read, right? We’re always searching for a point that resonates with us, and if we can’t find it fast, we’re quite likely to scroll away. It’s the same with your newsletter. If it’s one long block of text with no clear takeaway, it’s getting deleted faster than you can say “unsubscribe.”
A few tricks to keep things digestible:
🤌 Get to the point fast. Your audience doesn’t have time for a 10 minute introduction.
🤌 Use short paragraphs and bullet points to break things up.
🤌 Add an image. It’s not just decoration, it actually makes your content more engaging.
What’s in it for your readers?
One of the biggest mistakes businesses make with newsletters is they make it all about them. “Here’s what we’re doing. Here’s what we’ve achieved. Here’s another thing about us.” It’s a surefire way to get people to tune out.
Instead, shift the focus.
Every newsletter should answer these questions:
🤔 Why should your reader care?
🤔 What’s in it for them?
To encourage engagement and connection between your content and your audience, try sharing a quick client success story that they can see themselves in. Or even a personal lesson you’ve learnt that will position you as a human, as well as an expert, that could help save your audience time, money, or stress.
Stories are powerful because they help people see themselves in your content. And when people feel understood, they trust you more. Simple as that.
If you’re struggling to create newsletter content that truly connects with your audience, have you considered outsourcing the task to a copywriter (like moi)?
😊 I can help to craft newsletters that actually get read and not binned.
😊 I can help you inject personality into your content while still sounding professional.
If you’re ready to make your newsletters actually connect with your audience, let’s chat.
📆 Book your free 30-minute consultation with me, and we’ll map out how to turn your newsletter into a must-read. No pushy sales pitches from me, just a real conversation.
Not ready to book yet? No worries! 💃 Connect with me on LI or IG for more marketing insights and actionable tips. Let’s make your content matter.
